about us

Established in 2014, YOU will LOVE it LIVE! is a performing arts booking and management agency, now based in Ottawa, Ontario.  

We work with a diverse roster of original performing artists in theatre, various genres of music, storytelling and family entertainment.  Our talented artists offer presenters beautifully-produced shows that are both entertaining and meaningful to today's audiences.

YOU will LOVE it LIVE! represents the roster at a growing list of annual showcases and industry events across Canada and the US such as Ontario Contact (Agent of the Year 2018), Canadian Music Week, Contact East, Organization of Saskatchewan Arts Councils, Manitoba Showcase, Alberta Showcase, Pacific Contact, Capacoa, Arts Northwest, Folk Alliance International, Folk Music Ontario and Mundial Montreal. 

Genevieve DeMerchant

You will love it live!

Owner and agent, Genevieve (Genny) DeMerchant is a passionate, performing arts  professional with over 15 years experience in marketing and development prior to venturing into the world of "agenting". 

She gets excited about helping artists develop their personal brand and crafting effective marketing tools to help grow their profile and career.  She understands the important role these tools play for presenters when making decisions to book an artist for their festival or event. 

When not at her desk, Genny is most likely out walking her awesome dog (Haydn), sneaking in a few minutes of yoga or creating something new and tasty in the kitchen. 


This is haydn

The aforementioned "Awesome Dog"

Who also enjoys sneaking in a little yoga from time to time, or at least hanging out on the mat.  As you can see, he has mastered savasana :)